Operational materials (letterhead, envelopes, business cards, forms, etc.) are the most frequently used applications for the University identity program. They therefore play a key role in both conveying and reinforcing Southeastern's identity to the public. The designs displayed on these pages have been approved by the administration of the University. They should not be altered in any way. Any materials not shown should be adapted as closely as possible.
To ensure compatibility and institutional consistency with University requirements, operational materials such as business cards and letterhead should be routed through the Office of University Communications and Creative Services for typesetting prior to being sent to a printer. Any questions regarding the usage of the signatures or layout of operational materials should be directed to the Office of University Communications and Creative Services.
The logo is positioned at the top, centered on the 8.5 x 11 inch page. The address line is positioned at the bottom of the page, centered, and should include the department's name, campus box number, city, state and zip code; telephone and fax number. Beneath the address line is the tag line, "A member of the University of Louisiana System," which is a system requirement. The letterhead may be printed in either black or green ink on white paper. In some selected cases, the university may use ivory paper; in those instances, the letterhead printing should be in green ink.
Because postal requirements limit the amount of space that can be used on the left side of a standard envelope, the logo is positioned to the far left of the envelope, with address information to the right of the logo. Envelopes should be printed in the same color ink (black or green) and on paper that is used in the corresponding letterhead.
Business cards are printed 3.5 X 2 inches in green ink on specified card stock. Cards may be in either a horizontal or vertical format, depending upon the amount of information to be included on the card. Unless otherwise specified, the horizontal format will be the standard format used. Information on the card will be typeset by the Office of University Communications and Creative Services and should include the following: name, title, official address (campus box number, city, state, zip code), office telephone number, fax number, e-mail address, and, when appropriate, home telephone number. Cards may be printed at the university's Document Source or through commercial printer using the specified paper stock.
Campus memoranda and fax cover sheets
Interoffice memoranda and fax cover sheets are usually printed black ink on white paper and may be generated from individual personal computers. For the convenience of campus offices, prepared forms are available from the University Communications and Creative Services Office as PDF and WORD documents.
All display advertisements, because they are important to Southeastern's identity program, should feature the university logo or the secondary word mark to provide maximum visibility and awareness. Advertising must be coordinated through the Office of University Communications and Creative Services, and Publications, which will assist in copywriting, design, and placement.
Brochures and Publications
All brochures and publications should feature the Southeastern logo and/or the word mark. Production of brochures and publications should be coordinated through the Office of University Communications and Creative Services in order to maintain visual continuity and professional appearance and to assist in obtaining the best printing services.
The Southeastern word mark should be used with departmental home pages and when possible on secondary web site pages. All previous university logos (e.g., the architectural "S" logo [the "bird cage"] and the 75th anniversary logo) should be replaced with the university's current logo. Whenever possible, the logo should appear in color using the official PMS colors.
For more information
The Southeastern Office of University Communications and Creative Services serves as the primary source of information on graphic standards and use of University logos and signatures. All questions should be directed to the office at 985-549-2341 or via e-mail at firstname.lastname@example.org.